CRM Systems and Customer Service
Article by Syrinx Technologies
CRM Systems and Customer ServiceToday when we talk about customer service, it is hard to believe how different organizations conducted a service department prior to the invention of the CRM system. Customer Relationship Management systems provide support on all the issues that help an organization in managing and improving their helpdesk, to the point that they always seem to have been here. It appears that that those organizations that have not yet implemented CRM software, are finding it very difficult to compete with the level of service given by competing organizations who have already implemented a CRM solution. The system allows an organization to streamline its helpdesk management. This leads to an increase in customer satisfaction and the discovery of new business opportunities, enabling the company to reallocate valuable enterprise resources for their development.
Customer Service Management – Key benefits
CRM systems contribute to an organization in a variety of areas:
* A CRM system helps the organization to resolve customer issues quickly, increase their satisfaction. It also fosters loyalty, up-sell to other products and streamlines the management of all related customer service. * The system enables the organization to collate management information about its service personnel’s work; their workload and the level of satisfaction they provide, closing time lines, various problems, such as repeated malfunctions that need troubleshooting and the lessons learned. * Another tool that a helpdesk module offers the system is from the customer’s perspective. A CRM system allows the organization to easily and quickly retrieve the customer card, where the service provider can find exact details of each customer’s history of malfunctions and how they were dealt with the past. * This data allow the helpdesk representative to provide the customer with the feeling of a very personalized level of service, through the reference to specific details relevant to his card. * Another use recognized by organizations employing a CRM system with a customer service management module is the computerized data base that is utilized for the handling of customers. The database can point out product weaknesses and opportunities for improving the product. Also it has the capability to collate positive feedback, which helps the organization to understand the perceived benefits of the product for customers. This information is valuable to the organization’s sales processes.
Customer Service Management – Major applications
The existing major customer service applications include the following capabilities: * Management of customer service, including the allocation of priorities to the various calls, messages and alerts management, and statistical analysis of calls handled at the center. * Management of case cards, which enable monitoring the customer’s difficulties, from the receipt of the notice to its closure. * Various alerts, such as alerts on open problems that violate the service contract, service contract expiration alerts, alerts on cases that require special responsive action and more. * Database information about common problems and types of solution. * Management of customer service contracts. * Returns and faulty equipment inventory.
In addition to these, CRM systems aid customer service department supervisors with the handling of information that helps them manage the department. Systems can generate reports on various parameters, showing the distribution of the load between the various team members. Indeed, users can manage the reporting of working hours and their preparation, learn about the distribution of system failures according to different categories, and meet the deadlines set in which they are required to correct them.
The main strength of the CRM system is the management of urgent cases, requiring proactive intervention of a senior-level manager. System alerts in a good CRM system can recognize these situations, and send alerts via e-mail manager, an SMS or any other electronic means, containing the relevant knowledge and subsequent required action.
Along with highly streamlined service provided to the customer, many CRM systems allow for an additional service, for increasing customer satisfaction. This service is a Web interface, allowing customers to open their own case tickets in the system. The interface saves the frustrating waiting period for customers over the telephone, and allows them access to it and update information from anywhere at any time. This service portal is actually a virtual customer service desk, providing a permanent solution for companies that do not maintain an active 24/7 customer service desk.
About the Author
Established in 2005, by Syrinx Technologies, MyBusiness provides cloud-based CRM, Project Management and Timesheet software solutions to an international client-base. The MyBusiness offering includes all the capabilities required for comprehensive management of customer relationships, sales, services, campaigns, project management and time tracking. Designed with an emphasis on rapid performance, air-tight data security and a user-friendly web UI, the system is flexible and intuitive and fully customizable.
Related Customer Service Articles



